Animation toy market potential, but in the case of a large number of companies flocking to see who adapt faster, better, in order to jump out in front, or can only end in watching other people eat meat, their own soup situation.In recent years, animation industry as an emerging creative industries, the rapid growth and expansion the government attaches great importance to and issued many preferential policies to the animation industry laid the fast lane, but also to the toy companies see business opportunities.
In July 2009, the Ministry of Culture, Ministry of Finance, the State Administration of Taxation jointly issued the three departments, “animation business management methods identified (Trial)” notice that the animation by certified enterprise can enjoy a series of preferential taxation policies. Benefit from this policy, the same year in September, China’s share of the Austrian flying animation first animation successfully listed, in the small board just three months after the listing, the market value of develop to 6.93 billion yuan, purchase price of 22.92 yuan, the first day of Open on the rose to 42 yuan. Government policies of fostering an earlier, successful model, followed by two good news to the toy companies see hope, with the animation marriage has become a toy company to explore new business model breakthrough.
Combined with the introduction of film and television animation toys derivatives, become toy product and market development hot spots. Anime derivatives in China, but the last two years the rise of things but the toys and the animation film with the enormous commercial value of the growing importance attached by the toy manufacturers, the market opportunities and profit reserves for many toy companies can not tempted.
Animation toy market potential, but the influx of a large number of business cases, to see who adapt faster, better, in order to jump out in front, or can only end in watching other people eat meat, their own soup situation.
At present, China’s animation market is derived from a variety of toys dazzling animation, as long as television is being staged in the mall will definitely be able to find relevant animation toys. And product updates, fast, often synchronized animation toys and animation film and television market, and some even pre empt the animation toys available. Therefore, to keep up with the rhythm of animation market, seize fleeting opportunities is the toy enterprises in the animation market, key to profitability.
Anime Toys short life cycle has been the animation toy enterprises are facing problems, all kinds of new animation toys updates faster than even the animation is somewhat Zhaojiabuzhu toy manufacturer, to non stop R & D and production, for fear of late been one step behind. The core problem is that according to the needs of users constantly updated product.
First, we must keep to investigate user needs in research and development and dissemination should pay attention to details. Toys enterprises to enter the animation market, we must first do market research to determine from the perspective of corporate strategy in cooperation with the animation program, a clear direction for product development, positioning, etc.; as deeply rooted among animation image of the ability to directly affect the popularity of the late animation derivatives degree, and therefore to the animation production in depth understanding of creative, there must be a good idea and the corresponding market planning and strictly enforced, will it be possible to achieve the desired results.
Secondly, we must actively participate in animation research and development, up to date products. For animation toys keep up with the pace of film and television animation, it is necessary from the idea stage to animation, involved in the design of animation image, and whenever the animation image of the development and changes in toy design to date. However, not all companies invested heavily in developing their own animated films, toys, preferably from the finance co operation enterprise or from the source to find an entry point to jointly develop film and television animation market, derivative products and licensing. Only the timely introduction of a high degree of consumer concern animation toys and products in order from the homogenization of animation toys intense competition to win.
